Like most successful politicians, Lederman worked to develop friendly relationships with voters. JTA reports that these are useful in promoting Israel: “Such first-name-basis relationships in a state with only 800,000 people help Lederman advance a pro-Israel agenda, one that he prominently displays on his website’s home page, where he touts his leadership on the Iran sanctions legislation as well as a pro-Israel resolution in the wake of Israel’s 2008-2009 Gaza military campaign…”