Israel’s massive investment in social media propaganda is failing to shift the cratering support for Israel among youth amid its ongoing genocide in Gaza. As part of its propaganda campaign, Israel hired corporate firms to manage paid influencer networks under a plan code-named the “Esther Project”
The troll farming operation Act.IL has been repackaged as RiseApp.
You can expect to see an increase in the already insane amount of pro-Israel propaganda and to run into even more aggressive Zionist trolls online.
Over the past two decades, no one has done more to shape U.S. discourse on Israel than Jeffrey Goldberg. By relying on tropes of eternal Jewish victimhood, Goldberg declared Iran an existential threat to Jews and helped pave the way for war.
Israel is preparing to spend nearly three-quarters of a billion dollars on its propaganda arm as it seeks to counter a worsening global image shaped by its genocide in Gaza and regional wars, according to its national budget passed in March
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Former Israeli military spokesperson Daniel Hagari said Israel has “lost the war on social media,” describing the online space as the most dangerous and complex arena shaping global public opinion, especially among younger generations.
Some pro-Israel influencers are making good money channeling Netanyahu’s lies, but the cat is beginning to climb out of the bag.
Netanyahu has confirmed reports that Israel plans an extreme escalation in Gaza, which will entail the total military occupation of the entire enclave and the ethnic cleansing of Palestinians, which the Israeli spin machine has termed “voluntary migration”.
The Israeli government is paying to have 16 MAGA social media influencers, with millions of followers, brought to Israel to learn how to stop American youth from turning against Tel Aviv over Gaza, writes Joe Lauria.