By Voices From the Holy Land. Find more of their work here.
Israel and pro-Israel advocacy groups have spent hundreds of millions of dollars on social media messaging to build “Brand Israel” and sway U.S. public opinion.
Such campaigns have influenced elections, inserted falsehoods into news cycles, and intimated decision-makers into funding weapons for Israel. But there is resistance.
For example, Wikipedia has deemed the Anti-Defamation League (ADL) “a generally unreliable source” on the war in Gaza. Students assert their First Amendment rights, protesting on campuses, advocating for boycotts, and sharing news directly from Gaza.
What are the dimensions of this social media battle for the “hearts and minds” of the American public?
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