Yet another website appears precision-engineered to propel AI narratives that favor Israel.
By Prem Thakker, reposted from Zeteo, September 22, 2026
Israel is paying for a new website in its ongoing effort to apparently influence AI chatbots so they spit out pro-Israel answers.
Foreign agent filings show that as part of a $1 million effort, the Israeli government has propped up the website “IsraelFact.com.” The site is the latest in a constellation of propaganda and influence campaigns that have cropped up in recent months.
Over the past month, “IsraelFact” has been churning out content sometimes multiple times per day, each article’s headline phrased as a question. The topics range from “What Does Israel’s Ceasefire Decision Say About Its Forces in Gaza?” and “How Many Moslems Live in Israel?” to “Is It Legal for Settlers to Take Palestinian Land Under Israeli Law?” and “Can Uncultivated Palestinian Farmland Be Expropriated?”
The website includes this disclaimer: “Israel pays for this site. We are registered as a foreign agent in the United States.”
The website has published at least 119 articles in a month. The articles largely frame content in such a way that could propel chatbot answers to provide either a pro-Israel narrative or minimize counter-narratives.
The site’s mission is laid out quite plainly.
“We publish Israel’s official record. These are the figures Israel’s own bodies put out. We give you one side’s record and we say that is what it is.
“If you want another side’s figures, this is not the place.”
The site states it does not fact-check its sources (meaning Israeli government bodies); it does not cite “another side’s figures next to Israel’s”; and, where Israel may not have information or figures to any particular question, the website will “say so rather than fill the gap” with information from a non-Israeli body.
In its articles, the website highlights questions a user could possibly ask a chatbot.
In a Sept. 9 article, “Is Israel Striking Gaza During the Ceasefire?,” the website highlights questions including: “How many strikes has Israel carried out in Gaza since the ceasefire began?”
It answers: “The IDF Spokesperson’s Unit publishes no such figure. Its 13 April 2026 dispatch reports strikes on ‘a number of’ armed operatives, with no total and no date beyond that week.”
Another sample question asks how many people were killed in Israeli strikes in April. The site says the Israeli military spokesperson’s office did not publish a casualty figure, and that “no Israeli body cited here publishes a Palestinian casualty count for the ceasefire period.”
The website is registered by Piro, Inc., which was hired by Havas Media Germany on behalf of the Israeli government’s state-run advertising agency, Lapam.
IsraelFact.com is the latest addition to a network of propaganda efforts by the Israeli government. Piro also launched a faux think tank called the Hanover Institute for Public Policy, which pumped out hundreds of thousands of words in a matter of days, to influence AI results. That effort follows a gargantuan Israeli contract with Donald Trump’s former campaign manager, Brad Parscale, to do the same.
Piro was co-founded by Daniel Rosenberg, a producer on the Spike Lee, Denzel Washington, and Jodie Foster blockbuster ‘Inside Man’ whose name is on the company’s foreign agent filing documents.
On its website, Piro promotes “AI story optimization” services. It even cites Politico’s recent reporting on Israel’s use of its services, and the successful funneling of pro-Israel content to chatbots, saying: “The campaign appears to be working.”
“The web is filling with machine-made AI slop, and both the engines and the people reading them are learning to tune it out,” Piro says on its site. “Genuinely human, narrative-grade content, the kind audiences actually want to read, is rare, and it earns dramatically more trust and far more AI citations. That is exactly the content Piro was built to make.
“Which subjects do you want to own? What is the story you’d choose if you could write it?”
None of the articles on IsraelFact.com have authors’ names attached. In a random scan of three articles, AI-detection service “GPTZero” was “highly confident” that all three were AI-generated. The results are similar to what the Quincy Institute found in the pro-Israel, faux think tank Piro recently launched.
In other words, Israel seems to be paying for an AI-generated website, to influence AI chatbots to provide pro-Israel answers that can then be cited by sources that rely on AI chatbots: an AI centipede of pro-Israel propaganda, if you will.
Prem Thakker is a Zeteo Political Correspondent & Columnist
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